Learn how social media can help you to effectively maximise on your online fundraising and personal crowdfunding campaigns.

the role of social media in fundraising and crowdfunding

One of the key reasons why personal crowdfunding is a great fundraising vehicle is because it has the ability leverage the power of social media to generate widespread support for your campaign. Indeed social media allows you reach beyond just friends and family when building support for your project. It gives you the opportunity to reach a wider audience consisting of a network of friends, colleagues, business contacts, and acquaintances.

The wider network you build is a critical source of support for your crowdfunding project.  In fact, 30 percent of your initial funding donations will come from people you know, most of whom will learn about your fundraising campaign online. This core network plays a major role in your campaign in two ways: they help your online fundraising achieve the first, crucial 20 percent funding level, and they also help spread the word of your campaign across their own social networks to raise awareness.  The initial, critical 20 percent funding mark determine whether your campaign will be successful or not.

Word of mouth

Using social media for personal crowdfunding has a word-of-mouth quality in the way in which it spreads information across multiple networks. For example, a single Tweet can be retweeted numerous times, and one Facebook post may become visible in many New Feeds. It’s a cost-effective way to leverage your social network to reach out to the networks of their friends, family, and colleagues.  This inherent virality feature of social media enables you to disseminate information much quicker and to many people, thus providing the seed audience from which to raise funds.

Peer-to-peer fundraising

role of social media in crowdfunding and fundraising

Social media also gives you the power to raise money online through peer-to-peer fundraising. In P2P fundraising, you rally your supporters to individually fundraise from their own networks so as to enable you to achieve your ultimate crowdfunding goal. By employing the right strategies for your campaign, you can effectively reach your donors and achieve or go beyond your crowdfunding goal through supporter-driven fundraising.

Dynamic content

Creating a high quality dynamic content on social media allows you to engage and interact with supporters and donors. More people will be persuaded to a back your personal crowdfunding project when you demonstrate an active social media presence. Additionally, interacting with your fundraising supporters can convert them into long-term contributors and help you reach your goal.

As discussed above, engaging with the community on social media is critical to ensuring the success of your crowdfunding campaign. Social media is vital for raising awareness to build audience and interacting with your contributors to further support your project.

Easy online fundraising

Leetchi.com is the leading European easy online fundraising and crowdfunding platform. It provides a fast, easy and secure way for people to raise money together for group gifts, good causes and personal projects.

Leetchi.com has ensured that their fundraising platform is social media friendly to help its users create successful campaigns in terms of reach and money raised. The crowdfunding page allows for easy social media integration including a snippet description under photo and social network buttons to help share campaigns and reach as many people as possible.

Raise money fast online with Leetchi.com. Harness the social media potential and raise money for personal need, nonprofit cause, and personal project. Create your money pot today and get started! 

Wondering how to create a successful campaign page? Read our “Top 5 tips for a successful fundraising and crowdfunding page” blog post. Not sure on what’s the best platform to use? Read our “What’s the difference between fundraising and crowdfunding” blog post.